Art Direction
Branding
2021

Cookit

/01
Idea/Task

To develop a comprehensive brand book for a retail food company that defines their identity and ensures consistency across all marketing channels.

/02
solution

We designed a cohesive brand book featuring clear guidelines on logo usage, color schemes, typography, and tone of voice to strengthen brand recognition and loyalty.

/03
Development

Leveraging industry expertise, we meticulously created the brand book, incorporating extensive research and creative design to reflect the company’s values and appeal to their target audience.

/final words

It was a challenging yet immensely enjoyable process. Our main objective was to create a simple, stylish, and easily recognizable brand that stands out among competitors and immediately resonates with customers. The result of our great teamwork is a delighted client and a brand we’re proud of!

/key metrics

Brand Loyalty
+72%
Bounce rate
-8%
First month visits
72k
Net Promoter score
94

other works

these are some of the latest projects i had the chance to work one. sometimes as an individual, sometimes with as a team member.